Journals Information
Universal Journal of Educational Research Vol. 9(6), pp. 1148 - 1161
DOI: 10.13189/ujer.2021.090604
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Education Quality and Student Satisfaction in Private Universities: An Empirical Study of FPT University Da Nang, Vietnam
Van Ky Long Nguyen *, Thi My Hanh Le , Thi Minh Chau Tran , Thi Hien Le , Thi Thu Hien Le , Nhu Hoa Vo
Faculty of Business, FPT University, Vietnam
ABSTRACT
The current world is in a period of remarkably rapid development of the world economy, which requires timely educational thinking innovation or else will quickly fall behind. Currently, education is a matter of deep concern, not only for experts in the industry but also for students who are directly studying at the university. Additionally, education has recently changed into a service business and adapted to private universities. However, since private universities are not granted much funding from the state, unlike their public counterparts, there are several pressing obstacles that the private institutions have to face, such as advancing the quality of services and achieving students' satisfaction to attract more customers and investors. This tendency has led to significant demands for a structural, comprehensive, and specific approach to measuring the standard of service delivery. Therefore, this study is released to offer an advanced and more specific approach to assessing the quality of university training through the Service-Product Bundle model, along with providing the integrated model to calculate the level of student satisfaction with education quality and identifying the essential factors that affect the student satisfaction. Besides, since there are not many assessments that have been done in private universities, this study proposes to investigate the state of private education quality. The research results reveal that there are five components affecting student satisfaction, namely tuition, lecturers, serviceability, education program, infrastructure respectively. Accordingly, by detecting weaknesses, inadequacies in the learning process, the authors then contribute a basis for proposing implications and recommendations to managers of private universities in general, and FPT University Da Nang in detail, to address problems and outline the timely strategies, yet amend student satisfaction with the quality of education.
KEYWORDS
Student Satisfaction, Education Quality, Private Universities, FPT University
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Van Ky Long Nguyen , Thi My Hanh Le , Thi Minh Chau Tran , Thi Hien Le , Thi Thu Hien Le , Nhu Hoa Vo , "Education Quality and Student Satisfaction in Private Universities: An Empirical Study of FPT University Da Nang, Vietnam," Universal Journal of Educational Research, Vol. 9, No. 6, pp. 1148 - 1161, 2021. DOI: 10.13189/ujer.2021.090604.
(b). APA Format:
Van Ky Long Nguyen , Thi My Hanh Le , Thi Minh Chau Tran , Thi Hien Le , Thi Thu Hien Le , Nhu Hoa Vo (2021). Education Quality and Student Satisfaction in Private Universities: An Empirical Study of FPT University Da Nang, Vietnam. Universal Journal of Educational Research, 9(6), 1148 - 1161. DOI: 10.13189/ujer.2021.090604.