Journals Information
Universal Journal of Educational Research Vol. 9(6), pp. 1333 - 1339
DOI: 10.13189/ujer.2021.090623
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Developing Marketing Model Canvas as an Assessment Tool for Marketing Curriculum
Kamran Ahmed Siddiqui *
College of Business Administration, Imam Abdulrahman Bin Faisal University, Saudi Arabia
ABSTRACT
This paper aims to share the experiences of designing a new all-inclusive assessment tool for marketing curriculum. For decades marketing plan has been considered as a universally acceptable component of marketing curriculum. Normally it has the highest weightage in the list of assessment items for any marketing syllabus at undergraduate, graduate, and executive education. But assessing marketing plan itself is considered as a difficult job by academics. This paper proposes all-inclusive, one-page Marketing Model Canvas as a tool for assessing marketing plan curriculum. It has seven parts; Customers; Competitors; Value Proposition; Product and Branding; Place and Distribution; Pricing; and Promotion.
KEYWORDS
Marketing Model Canvas, Marketing, Curriculum, Business Model Canvas
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Kamran Ahmed Siddiqui , "Developing Marketing Model Canvas as an Assessment Tool for Marketing Curriculum," Universal Journal of Educational Research, Vol. 9, No. 6, pp. 1333 - 1339, 2021. DOI: 10.13189/ujer.2021.090623.
(b). APA Format:
Kamran Ahmed Siddiqui (2021). Developing Marketing Model Canvas as an Assessment Tool for Marketing Curriculum. Universal Journal of Educational Research, 9(6), 1333 - 1339. DOI: 10.13189/ujer.2021.090623.