Journals Information
Computer Science and Information Technology Vol. 9(2), pp. 25 - 32
DOI: 10.13189/csit.2021.090201
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Evaluating State Universities Websites Visibility in One Philippine Region Using Search Engine Optimization Tools
Marco Jr. N. Del Rosario *
College of Computer Studies, Laguna State Polytechnic University, Brgy. Del Remedio, San Pablo City 4000, Laguna, Philippines
ABSTRACT
This study analyses the visibility of the State Universities' website in Region 4A, Philippines during the pandemic wherein universities halted most of the physically performed transactions and started the delivery of services online through their websites. An attempt has been taken to help web content creators and developers to make their websites visible and easier to find in search engines. The websites' visibility was measured by collecting data through Search Engine Optimization tools, specifically Alexa, CheckPageRank, SEO Analyzer, and Moz Link Explorer. The collected data are the websites' global and national traffic rank, domain authority, PageRank, loading time and speed, daily pageviews, bounce rate, daily time on site, and site linking in. Websites were ranked based on how good or bad their SEO tool results. The analyzed result suggests that UPLB performed the most optimization since it ranks first in most of the tools. It was followed by BatSU and CvSU websites which consistently placed second and third in the rank list, respectively. The LSPU website occupies fourth place in the rank list, the SLSU website in fifth place, and the URS website in the last place. This study suggests that the least performing websites need to establish more high-quality website links and to create more user-needed contents to avoid an increase in bounce rate.
KEYWORDS
Search Engine Optimization, Management Information System, Web Service and Web Data Management, Website Visibility, State Universities
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Marco Jr. N. Del Rosario , "Evaluating State Universities Websites Visibility in One Philippine Region Using Search Engine Optimization Tools," Computer Science and Information Technology, Vol. 9, No. 2, pp. 25 - 32, 2021. DOI: 10.13189/csit.2021.090201.
(b). APA Format:
Marco Jr. N. Del Rosario (2021). Evaluating State Universities Websites Visibility in One Philippine Region Using Search Engine Optimization Tools. Computer Science and Information Technology, 9(2), 25 - 32. DOI: 10.13189/csit.2021.090201.