Journals Information
Civil Engineering and Architecture Vol. 11(4), pp. 2149 - 2160
DOI: 10.13189/cea.2023.110434
Reprint (PDF) (551Kb)
Mall Users' Perceived Relative Importance of the Different Wayfinding Design Factors
Haidy M. El-Hassawi *, Yasser M. Moustafa , Sherif M. El-Fiki
Department of Architectural Engineering and Environmental Design, Arab Academy for Science, Technology and Maritime Transport, Egypt
ABSTRACT
The objective of the study is to investigate, in the Egyptian context, mall users' perceived relative importance of the different wayfinding design factors emphasized in literature. The study relied on an online survey questionnaire which first asked respondents to rate, based on their experience of shopping malls in general, the importance of each of seven wayfinding factors. Then, respondents were asked to indicate among three shopping malls of different layout designs all located in the Greater Cairo Area the one they were most familiar with. The remaining of the questionnaire inquired more specifically about respondents' perceptions of the different wayfinding factors in the mall chosen. Results indicate that "landmarks" is perceived as the most important wayfinding design factor followed by "the subdivision of the mall in distinct zones" and "directional signs". However, results also show differences between genders and between users of different levels of familiarity with the mall in terms of the perceived relative importance of the seven wayfinding factors investigated. The complexity of the mall layout and circulation pattern was also found to affect the perceived relative importance of the different factors. Implications for better wayfinding design are discussed in the conclusion of the article.
KEYWORDS
Wayfinding, Shopping Malls, Architectural Design Factors, Egypt
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Haidy M. El-Hassawi , Yasser M. Moustafa , Sherif M. El-Fiki , "Mall Users' Perceived Relative Importance of the Different Wayfinding Design Factors," Civil Engineering and Architecture, Vol. 11, No. 4, pp. 2149 - 2160, 2023. DOI: 10.13189/cea.2023.110434.
(b). APA Format:
Haidy M. El-Hassawi , Yasser M. Moustafa , Sherif M. El-Fiki (2023). Mall Users' Perceived Relative Importance of the Different Wayfinding Design Factors. Civil Engineering and Architecture, 11(4), 2149 - 2160. DOI: 10.13189/cea.2023.110434.