Journals Information
Universal Journal of Management Vol. 13(1), pp. 1 - 11
DOI: 10.13189/ujm.2025.130101
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Enhancing Performance through Supply Chain Management: A Case Study of Cisco Systems, Inc.
Filippos Kotsias *, Maria Tsami
University of Derby (UK), Mediterranean College Campus, Thessaloniki, Greece
ABSTRACT
The present paper examines the innovative Supply Chain Management (SCM) strategies of Cisco Systems, Inc., a global technology leader, renowned for its adaptable and efficient supply chain practices. Leveraging Configure-To-Order (CTO) and Build-To-Stock (BTS) models, Cisco optimizes supplier, manufacturing, and logistics coordination while integrating lean manufacturing, outsourcing, and sustainability initiatives. A comprehensive SWOT analysis reveals several strengths of Cisco, including its extensive product range, commitment to ethical sourcing, and innovative practices in the circular economy. Cisco's achievements in operational efficiency, resilience to supply chain disruptions, and adherence to international sustainability standards underscore its robust SCM performance. Additionally, this study employs the Blue Ocean Strategy framework to evaluate Cisco's market positioning in a highly competitive and saturated environment. By embracing value innovation which is an approach that seeks both differentiation and low cost, Cisco is shifting its focus from traditional market competition to the creation of new, less crowded market spaces like AI, Blockchain, IoT, and 5G. The research employs a case study analysis and SWOT evaluation, to identify key SCM enablers and bottlenecks. Findings emphasize the transformative impact of digital integration, such as IoT, Blockchain, and AI, in enhancing transparency and agility within Cisco's supply chain. Moreover, advanced recycling technologies and digital twin applications are proposed to further Cisco's commitment to the circular economy. While Cisco demonstrates robust SCM performance, limitations include vulnerability to supply chain disruptions and high dependency on external partners. Practical implications suggest that adopting renewable energy, employing Value Stream Mapping (VSM), and integrating advanced technologies can address these challenges, driving sustainability and operational excellence. Socially, Cisco's ethical sourcing and waste-reduction efforts reinforce its corporate social responsibility and stakeholder trust. This research contributes to SCM literature by showcasing Cisco's innovative practices as a benchmark for global supply chain optimization, highlighting strategies that balance efficiency, resilience, and sustainability in an increasingly complex technological landscape. Future implications suggest broader industry adoption of Cisco's advanced SCM methodologies to foster global sustainable development.
KEYWORDS
Supply Chain Management, Sustainable Practices, Enhancing Performance, Cisco Systems Inc., SWOT, Blue Ocean Strategy
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Filippos Kotsias , Maria Tsami , "Enhancing Performance through Supply Chain Management: A Case Study of Cisco Systems, Inc.," Universal Journal of Management, Vol. 13, No. 1, pp. 1 - 11, 2025. DOI: 10.13189/ujm.2025.130101.
(b). APA Format:
Filippos Kotsias , Maria Tsami (2025). Enhancing Performance through Supply Chain Management: A Case Study of Cisco Systems, Inc.. Universal Journal of Management, 13(1), 1 - 11. DOI: 10.13189/ujm.2025.130101.