Journals Information
Universal Journal of Public Health Vol. 13(4), pp. 1017 - 1029
DOI: 10.13189/ujph.2025.130424
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Developing Extension Model to Increase Hygiene and Health Awareness in Food Consumption: The Case of Beef Consumer in Indonesia
Ujang Maman 1,*, Junaidi 1, Asep Usman Ismail 2, Murodi 3, Masri Mansoer 4, Djawahir Hejazziey 5, Dundin Zaenuddin 6, Agus Nugraha 7, Nindyantoro 8
1 Department of Agribusiness, Faculty of Science and Technology, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia
2 Department of Islamic Community Development, Faculty of Dakwah and Communication Science, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia
3 Department of Dakwah Management, Faculty of Dakwah and Communication Science, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia
4 Department of Theology and Islamic Philosophy, Faculty of Ushuluddin, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia
5 Post Graduate School, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia
6 Research Center for Society and Culture-Indonesian National Agency for Research and Innovation (PMB-BRIN), Jakarta, Indonesia
7 Department of Political Science, Faculty of Social and Political Sciences, Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia
8 Department of Resource and Environment, Faculty of Economics and Management, IPB University, Indonesia
ABSTRACT
Awareness about hygiene and health in food consumption needs to be extended, especially for people in developing countries. Food security does not only require food availability and affordability, but also demands food health, and this is closely related to the awareness and consumption behavior. For this purpose, this research aims to explore hygiene and health awareness in heterogeneous communities based on socioeconomic characteristics, as a process to formulate appropriate extension models to develop healthy behavior in food consumption. Based on Lemeshow formula with 10% of error probability, the sample of this survey is one hundred of beef buyers in Toko Tani Modern (TTM) - a cheap market as a program of the Ministry of Agriculture of The Republic of Indonesia in Jakarta, Indonesia - which are taken by accidental sampling technique. In the light of chi square test, this research found uniformity in hygiene awareness in the midst of socioeconomic characteristics diversity, but unfortunately the healthy awareness in food consumption - which is represented by desire to control beef fat - is varied depending upon socioeconomic characteristic. The age, marital status, and education level have a strong effect to restrain the meat fat. Therefore, in the model of extension, the extension targeting to increase health awareness in food consumption should be grouped based on age, marital status, education level and job variation. While, the extension planning to develop hygiene awareness should be supported by local wisdom, belief on the message which is supported by the interaction approach in communication process.
KEYWORDS
Hygiene Behavior, Health Awareness, Extension Model, Socioeconomic Characteristic
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Ujang Maman , Junaidi , Asep Usman Ismail , Murodi , Masri Mansoer , Djawahir Hejazziey , Dundin Zaenuddin , Agus Nugraha , Nindyantoro , "Developing Extension Model to Increase Hygiene and Health Awareness in Food Consumption: The Case of Beef Consumer in Indonesia," Universal Journal of Public Health, Vol. 13, No. 4, pp. 1017 - 1029, 2025. DOI: 10.13189/ujph.2025.130424.
(b). APA Format:
Ujang Maman , Junaidi , Asep Usman Ismail , Murodi , Masri Mansoer , Djawahir Hejazziey , Dundin Zaenuddin , Agus Nugraha , Nindyantoro (2025). Developing Extension Model to Increase Hygiene and Health Awareness in Food Consumption: The Case of Beef Consumer in Indonesia. Universal Journal of Public Health, 13(4), 1017 - 1029. DOI: 10.13189/ujph.2025.130424.