Journals Information
Universal Journal of Public Health Vol. 13(4), pp. 1048 - 1057
DOI: 10.13189/ujph.2025.130427
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Make-up Behavior and Psychological Characteristics of Older Adults: Focused on Participating in Events
Sun Hye Shin 1, Ki Han Kwon 2,*
1 Beauty Arts Care Major, Department of Practical Arts, Graduate School of Culture and Arts, Dongguk University, Republic of Korea
2 College of General Education, Kookmin University, Republic of Korea
ABSTRACT
Introduction: South Korea, which is expected to become a post-aged society by 2026, has seen the emergence of a new generation of elderly people, similar to active seniors, who actively participate in events and care about their appearance. We aimed to investigate the psychological characteristics of their event-specific make-up behavior. Methods: The Psychological Characteristics of Makeup behavior by Event Study questionnaire (N=529; aged 50-80 years) included 30 items related to emotional experiences, 45 items related to personality factors, and 60 items related to makeup behavior, which were divided into three event categories. Principal component analysis was used for factor extraction and the Vermax method for factor rotation. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines were followed, and this review was registered at PROSPERO (CRD420250651697). Results: Four factors with 12 items were examined for personality factors. Five factors with 18 items were examined for make-up behavior. Conscientiousness was the strongest correlation of personality factors and politeness was the strongest correlation of make-up behavior. Conclusions: The findings suggest that the new older generation has positive emotional experiences prior to participatory events, values social norms and harmonious relationships with others. Psychologically, we found that they have a strong psychological predisposition to actively participate in the events they attend and to seek out external beauty.
KEYWORDS
Affective Experience, Event Participation, Make-up Behavior, Personality Traits, Psychological Characteristics
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Sun Hye Shin , Ki Han Kwon , "Make-up Behavior and Psychological Characteristics of Older Adults: Focused on Participating in Events," Universal Journal of Public Health, Vol. 13, No. 4, pp. 1048 - 1057, 2025. DOI: 10.13189/ujph.2025.130427.
(b). APA Format:
Sun Hye Shin , Ki Han Kwon (2025). Make-up Behavior and Psychological Characteristics of Older Adults: Focused on Participating in Events. Universal Journal of Public Health, 13(4), 1048 - 1057. DOI: 10.13189/ujph.2025.130427.