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Universal Journal of Psychology(CEASE PUBLICATION) Vol. 2(8), pp. 248 - 254
DOI: 10.13189/ujp.2014.020802
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An Introduction to the Aesthetic Precognition: Threat or Opportunity for Contemporary Art?

Giuseppe Galetta ^*
Department of Humanities and Social Sciences, Psychological Area, University of Cassino and Southern Latio (Uniclam), Campus 鈥淔olcara鈥�, 03043 Cassino (FR), Italy

ABSTRACT

This paper presents some findings of an ongoing experiment on the Beauty perception and aesthetic appreciation of the artworks, based for the first time on the use the most popular social network: Facebook. Exploiting the system of "like" and "share", on which Facebook is based, thousands of artwork images were submitted to a sample of over 10,000 users worldwide. Through the metrics analysis related to the aesthetic preferences expressed by the users, it was observed they are inclined to react the same way towards certain visual stimuli coming from artwork images: specific compositional characteristics of the artworks are able to influence the aesthetic preferences of the viewers towards some artworks rather than others. The steady repetition of aesthetic preferences related to same compositional elements present in the artworks allowed to predict the subsequent aesthetic choices by the viewers towards not yet posted artworks. We identified some of these responsive elements, which would be able to activate the Beauty recognition and the Aesthetic Pleasure in the perceivers. In this way it would be possible to develop an Aesthetic Algorithm able to identify the share of Beauty required to activate the Aesthetic Pleasure, by introducing specific responsive elements in the artworks with the aim of predicting, and also predetermining, the viewers reactions. The knowledge of the perceptual mechanisms capable of activating the Aesthetic Pleasure might allow to predict and influence beforehand the aesthetic preferences of viewers toward the artworks, with many implications for the current Art Market. We described this predictive analysis of aesthetic appreciation of the viewers as Aesthetic Precognition.

KEYWORDS
Psychology of Art, Neuroesthetics, Empirical Aesthetics, Perception, Precognition, Facebook

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Giuseppe Galetta , "An Introduction to the Aesthetic Precognition: Threat or Opportunity for Contemporary Art?," Universal Journal of Psychology(CEASE PUBLICATION), Vol. 2, No. 8, pp. 248 - 254, 2014. DOI: 10.13189/ujp.2014.020802.

(b). APA Format:
Giuseppe Galetta (2014). An Introduction to the Aesthetic Precognition: Threat or Opportunity for Contemporary Art?. Universal Journal of Psychology(CEASE PUBLICATION), 2(8), 248 - 254. DOI: 10.13189/ujp.2014.020802.