Journals Information
International Journal of Social Work and Human Services Practice(CEASE PUBLICATION) Vol. 2(5), pp. 184 - 194
DOI: 10.13189/ijrh.2014.020503
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Demographics' Differences in Social Networking Sites Use: What Communication Motives Does it Gratify?
Ghulam Shabir *, Yasir Waseem Iqbal , Ghulam Safdar
Department of Media Studies, The Islamia University of Bahawalpur, Pakistan
ABSTRACT
The aim of this study is to determine how youth gratify themselves by using SNS. Individual difference (age, gender and education) related to their motives (gratification sought) for SNS use? The current study quantitative in nature, so data was collected in a survey by using close ended questionnaire. To find out student interpersonal communication motives and differences on the bases of their demographics (Gender, Age, and Education), the sample of study consisted of 200 SNS Student users of International Islamic University Islamabad who responded close ended questionnaires designed by the researchers on the base of Rubin (IMC) Interpersonal Motives Scale. Analyses of the results showed Gender was the significant predictor of respondents' motivations to go on SNS. Female respondents went to SNS for "relaxation" more than males, whereas male respondents went to SNS for "control" and "inclusion" motives. In attempt to find out differences in interpersonal communication motives for SNS use on the basis of educational level, we found significant differences in their motives preference. Researcher also found an interesting thing that educational differences and age groups differences were equally reflected. Motives preferences of respondent of higher age groups have great similarity with the group of higher educated respondents.
KEYWORDS
Interpersonal Communication Motives, Uses and Gratification, Social Networking Sites, Users Demographics, Virtual Relationships
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Ghulam Shabir , Yasir Waseem Iqbal , Ghulam Safdar , "Demographics' Differences in Social Networking Sites Use: What Communication Motives Does it Gratify?," International Journal of Social Work and Human Services Practice(CEASE PUBLICATION), Vol. 2, No. 5, pp. 184 - 194, 2014. DOI: 10.13189/ijrh.2014.020503.
(b). APA Format:
Ghulam Shabir , Yasir Waseem Iqbal , Ghulam Safdar (2014). Demographics' Differences in Social Networking Sites Use: What Communication Motives Does it Gratify?. International Journal of Social Work and Human Services Practice(CEASE PUBLICATION), 2(5), 184 - 194. DOI: 10.13189/ijrh.2014.020503.