Journals Information
Universal Journal of Industrial and Business Management(CEASE PUBLICATION) Vol. 1(2), pp. 19 - 27
DOI: 10.13189/ujibm.2013.010201
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A Model for Pricing under Risk in Electronic Marketing
Parastoo Niroumand-Bahramnia1, Hamed Fazlollahtabar2,3,*, Iraj Mahdavi4, Zeinolabedin Rahmani1
1 Department of Management, Payam-e-Noor University, Sari, Iran
2 Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran
3 Niroogostar Energy Optimization Research Group, Tehran, Iran
4 Department of Industrial Engineering, Mazandaran University of Science and Technology, Babol, Iran
ABSTRACT
Applying the electronic marketing has led to enhance the relationship between customer and seller by understanding requirements of the customer and making it dependent to the goods and services of the seller. Considering the importance and increasing growth of the role of internet and information technology in today's marketing, this work intends to propose marketing operations for companies presenting products via internet and design the website. Employing a web mining technique, the visiting time of the viewer is used to estimate the number of demand for products. Whereas, profit making is the main objective in marketing, the research examines how to calculate the profit. The focal element in determining profit is price. Thus, pricing based on the obtained data from the proposed marketing website is designated. Due to electronic concepts applied in designing protocols and extracting data, risks are unavoidable. So, risks are defined and inserted in computations to obtain a more reliable result.
KEYWORDS
E-Marketing, Pricing, Expected Risk
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Parastoo Niroumand-Bahramnia , Hamed Fazlollahtabar , Iraj Mahdavi , Zeinolabedin Rahmani , "A Model for Pricing under Risk in Electronic Marketing," Universal Journal of Industrial and Business Management(CEASE PUBLICATION), Vol. 1, No. 2, pp. 19 - 27, 2013. DOI: 10.13189/ujibm.2013.010201.
(b). APA Format:
Parastoo Niroumand-Bahramnia , Hamed Fazlollahtabar , Iraj Mahdavi , Zeinolabedin Rahmani (2013). A Model for Pricing under Risk in Electronic Marketing. Universal Journal of Industrial and Business Management(CEASE PUBLICATION), 1(2), 19 - 27. DOI: 10.13189/ujibm.2013.010201.