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Universal Journal of Industrial and Business Management(CEASE PUBLICATION) Vol. 1(2), pp. 46 - 49
DOI: 10.13189/ujibm.2013.010204
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Measuring Attitudes towards ‘Green’ Purchases: A Study of University Students in Kyrgyzstan

Ibrahim Keles^*, Turdukan Bekimbetova
Department of Management, International Ataturk Alatoo University, 720048, Bishkek, Kyrgyzstan

ABSTRACT

The Theory of Planned Behavior, based on the value – attitude – behavior hierarchy, is a reliable instrument for measuring green purchasing behavior in different cultural settings. This study examines the application of a sub-section of Theory of Planned Behavior (TPB), namely the measurement of Attitudes Towards Green Purchases (AGP) of university students in Kyrgyzstan. Among American and Chinese consumers, Ecological Affect (EA) has a greater impact on their attitude formation than does Ecological Knowledge (EK). To see if this is also true for Kyrgyz consumers, university students (n = 230) were surveyed to measure their ecological affect, ecological knowledge and attitudes towards green purchases. And also try to analyses whether gender plays a role in AGP. The results of the study did not prove any of the hypotheses. More studies must be done the understand Kyrgyz consumers.

KEYWORDS
Theory of Planned Behavior, Kyrgyzstan, Green Purchase

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Ibrahim Keles , Turdukan Bekimbetova , "Measuring Attitudes towards ‘Green’ Purchases: A Study of University Students in Kyrgyzstan," Universal Journal of Industrial and Business Management(CEASE PUBLICATION), Vol. 1, No. 2, pp. 46 - 49, 2013. DOI: 10.13189/ujibm.2013.010204.

(b). APA Format:
Ibrahim Keles , Turdukan Bekimbetova (2013). Measuring Attitudes towards ‘Green’ Purchases: A Study of University Students in Kyrgyzstan. Universal Journal of Industrial and Business Management(CEASE PUBLICATION), 1(2), 46 - 49. DOI: 10.13189/ujibm.2013.010204.