Journals Information
Universal Journal of Medical Science(CEASE PUBLICATION) Vol. 4(1), pp. 21 - 30
DOI: 10.13189/ujmsj.2016.040103
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Communicating Risks to Patients and the Public
Norbert Leitgeb *
Institute of Health Care Engineering, Graz University of Technology, Austria
ABSTRACT
It is well known from everyday life that communication is difficult. However, it is an even greater challenge to communicate sensitive or controversial issues such as risks in particular in emotional situations. Consequently, risk communication is much more than just talking about an issue. It requires specific knowledge, tailoring and targeting information to the patient's needs and abilities, and observing communication rules. The most frequent mistake is underestimating the need for specific skills and ignoring the pitfalls and dos and don'ts of risk communication. The basic information is given and demonstrated by various examples.
KEYWORDS
Risk Communication, Targeting, Literacy, Framing, Pitfalls
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Norbert Leitgeb , "Communicating Risks to Patients and the Public," Universal Journal of Medical Science(CEASE PUBLICATION), Vol. 4, No. 1, pp. 21 - 30, 2016. DOI: 10.13189/ujmsj.2016.040103.
(b). APA Format:
Norbert Leitgeb (2016). Communicating Risks to Patients and the Public. Universal Journal of Medical Science(CEASE PUBLICATION), 4(1), 21 - 30. DOI: 10.13189/ujmsj.2016.040103.