Journals Information
Sociology and Anthropology Vol. 3(12), pp. 661 - 664
DOI: 10.13189/sa.2015.031205
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The Homogeneity of Society: The Role of Franchising in the Health and Food Sectors
Anthony R. Grace 1,*, Janet E. Palmer 2
1 Department of Marketing, Griffith University, Australia
2 Department of International Business and Asian Studies, Griffith University, Australia
ABSTRACT
This paper explores the impact of franchising on society by debating both the positive and negative aspects of the business model. Research from both Australia and India reveals the role franchising has played on influencing local customs and culture. Emphasis is placed on the homogeneity of society and franchising's role in embracing uniformity over diversity. The theory of McDonaldization provides a framework for understanding some of the negative ways that franchising affects many aspects of society, not just the restaurant industry. Social franchising highlights the positive potential of the model. The authors conclude that franchising is a powerful tool that can be used for corporate profit, or for social benefit. The aim of this paper is to increase discussion around the topic of franchising and its impact 鈥� positive or negative 鈥� on the homogeneity of society.
KEYWORDS
Homogeneity, Franchising, Society, Social Franchising, McDonaldization
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Anthony R. Grace , Janet E. Palmer , "The Homogeneity of Society: The Role of Franchising in the Health and Food Sectors," Sociology and Anthropology, Vol. 3, No. 12, pp. 661 - 664, 2015. DOI: 10.13189/sa.2015.031205.
(b). APA Format:
Anthony R. Grace , Janet E. Palmer (2015). The Homogeneity of Society: The Role of Franchising in the Health and Food Sectors. Sociology and Anthropology, 3(12), 661 - 664. DOI: 10.13189/sa.2015.031205.