Journals Information
Sociology and Anthropology Vol. 4(8), pp. 669 - 678
DOI: 10.13189/sa.2016.040801
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Media and Political Parties Two Sides of Coin in Democracy
Ghulam Safdar 1,*, Ghulam Shabir 2, Abdul Wajid Khan 1
1 Department of Media Studies, The Islamia University of Bahawalpur, Pakistan
2 Department of Communication Studies, Bahauddin Zakariya University Multan, Pakistan
ABSTRACT
Democracy is government of people. In democratic states people choose their leaders to make government to lead the country and political parties connect with the people with the help of mass media. The present study conducted in southern Punjab Pakistan to know about the relationship of media and political parties in the term of strengthening democracy. The study conducted under the light of "Agenda Setting Theory". Survey methodology was used to collect the data from the target public. The results showed that media and political parties have strong relation to promote democracy. Moreover, media and political parties monitor each other so that no one could cross its limit according to responsibilities.
KEYWORDS
Promoting Democracy, Media, Political Parties, Public
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Ghulam Safdar , Ghulam Shabir , Abdul Wajid Khan , "Media and Political Parties Two Sides of Coin in Democracy," Sociology and Anthropology, Vol. 4, No. 8, pp. 669 - 678, 2016. DOI: 10.13189/sa.2016.040801.
(b). APA Format:
Ghulam Safdar , Ghulam Shabir , Abdul Wajid Khan (2016). Media and Political Parties Two Sides of Coin in Democracy. Sociology and Anthropology, 4(8), 669 - 678. DOI: 10.13189/sa.2016.040801.