Journals Information
Sociology and Anthropology Vol. 4(8), pp. 685 - 697
DOI: 10.13189/sa.2016.040803
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The Trojan Horse of Globalizing Media & Changing Identities in Nigeria
Liwhu Betiang *
Department of Theatre & Media Studies, University of Calabar, Nigeria
ABSTRACT
The Media Convergence Age has witnessed some 'techno-apartheid' or digital divide, mass movements of people, ideas and material culture across geographical borders; all propelled by media technology. Consequently there's 'cultural-browning' among nationalities but specifically in the Nigerian case, deep implications for whatever remains of an 'authentic' national cultural identity. Drawing from literature and empirical observation over the past fifty years within two generations of Nigerians, this study shows how globalization interpenetrates a nation-space; and how it is altering/changing the face of Nigerian nationals, through such globalizing weapons like electronic/media technologies, infotainment programming, televangelism, consumerism, as well as corporate merchandising of material culture. This study becomes significant when seen against the background of Nigerian core cultural values which are being gradually re-negotiated in favour of what may be considered as dominant Euro-American values. This phenomenon portends deep-running implications for a nation state whose peoples are primarily ethnic-bound and fundamentally assertive; caught within an absence of a functional, proactive national audio-visual policy.
KEYWORDS
Media Globalization, Cultural Identity, Cultural Imperialism, Nigeria
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Liwhu Betiang , "The Trojan Horse of Globalizing Media & Changing Identities in Nigeria," Sociology and Anthropology, Vol. 4, No. 8, pp. 685 - 697, 2016. DOI: 10.13189/sa.2016.040803.
(b). APA Format:
Liwhu Betiang (2016). The Trojan Horse of Globalizing Media & Changing Identities in Nigeria. Sociology and Anthropology, 4(8), 685 - 697. DOI: 10.13189/sa.2016.040803.