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World Journal of Computer Application and Technology(CEASE PUBLICATION) Vol. 1(2), pp. 51 - 57
DOI: 10.13189/wjcat.2013.010205
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Big Data Analytics for Professionals, Data-milling for Laypeople


Ulla Gain1,*, Virpi Hotti2
1 Foster Wheeler Energia Oy, 78201 Varkaus, Finland
2 Department of Computer Science, University of Eastern Finland, 70211, Kuopio, Finland

ABSTRACT

There exist large amounts of heterogeneous digital data. This phenomenon is called Big Data which will be examined. The examination of Big Data has been launched as Big Data analytics. In this paper, we present the literature review of definitions for Big Data analytics. The objective of this review is to describe current reported knowledge in terms of what kind of Big Data analytics is defined in the articles that can be found in ACM and IEEE Xplore databases in June 2013. We found 19 defining parts of the articles for Big Data analytics. Our review shows that Big Data analytics is verbosely explained, and the explanations have been meant for professionals. Furthermore, the findings show that the concept of Big Data analytics is unestablished. Big Data analytics is ambiguous to the professionals - how would we explain it to laypeople (e.g. leaders)? Therefore, we launch the term data-milling to illustrate an effort to uncover the information nuggets. Data-milling can be seen as an examination of heterogeneous data or as part of competitive advantage. Our example concerns investments of coal power plants in Europe.

KEYWORDS
Big Data Analytics, Literature Review, Data-milling, Information Nugget

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Ulla Gain , Virpi Hotti , "Big Data Analytics for Professionals, Data-milling for Laypeople," World Journal of Computer Application and Technology(CEASE PUBLICATION), Vol. 1, No. 2, pp. 51 - 57, 2013. DOI: 10.13189/wjcat.2013.010205.

(b). APA Format:
Ulla Gain , Virpi Hotti (2013). Big Data Analytics for Professionals, Data-milling for Laypeople. World Journal of Computer Application and Technology(CEASE PUBLICATION), 1(2), 51 - 57. DOI: 10.13189/wjcat.2013.010205.