Journals Information
Universal Journal of Management Vol. 4(10), pp. 575 - 580
DOI: 10.13189/ujm.2016.041007
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Festival Revisiting Intention and Quality: The Case of Taiwan's Lantern Festival
Jen-Son Cheng 1, Hsin-Yu Shih 2, Chih-Hung Chen 2,*
1 Department of Tourism, Leisure and Hospitality Management, National Chi Nan University, Taiwan
2 Department of International Business Studies, National Chi Nan University, Taiwan
ABSTRACT
The purpose of this research was to examine a comprehensive model of revisiting intention of festival. More specifically, the research tested a model linking festival authenticity to festival quality, satisfaction, to a given festival. Using convenience sampling method, empirical data was collected at the Taiwan's Lantern Festival in Taoyuan. A sample of 301 domestic tourists who attended the festival was surveyed. Applying structural equation modeling, the findings showed that perceived quality was found to have the direct effect on perceived satisfaction. Satisfaction had the direct effect on revisiting Intention.
KEYWORDS
Festival, Revisiting Intention, Festival Quality, Festival Satisfaction
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Jen-Son Cheng , Hsin-Yu Shih , Chih-Hung Chen , "Festival Revisiting Intention and Quality: The Case of Taiwan's Lantern Festival," Universal Journal of Management, Vol. 4, No. 10, pp. 575 - 580, 2016. DOI: 10.13189/ujm.2016.041007.
(b). APA Format:
Jen-Son Cheng , Hsin-Yu Shih , Chih-Hung Chen (2016). Festival Revisiting Intention and Quality: The Case of Taiwan's Lantern Festival. Universal Journal of Management, 4(10), 575 - 580. DOI: 10.13189/ujm.2016.041007.