Journals Information
World Journal of Computer Application and Technology(CEASE PUBLICATION) Vol. 4(4), pp. 39 - 45
DOI: 10.13189/wjcat.2016.040401
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Elements Enhancing the Use of Mobile Phone Money Services: A Case of Homa Bay Region, Kenya
Odoyo Collins Otieno 1,*, Samuel Liyala 1, Benson Charles Odongo 2, Silvance Abeka 1
1 School of Informatics and Innovative Systems, Jaramogi Oginga Odinga University of Science and Technology, Bondo Town, Kenya
2 Department of Special Needs Education and Early Childhood Development, Jaramogi Oginga Odinga University of Science and Technology, Bondo Town, Kenya
ABSTRACT
The history of mobile payments is more than 10 years old and mobile money services in various countries such as Finland are still relatively unpopular, even though consumers have shown clear interest towards mobile money. The Mobile phone banking idea was initially born out of the intention to reach the unbanked poor. There exist a spectacular mobile phone money service divide, highly skewed against the rural population. The study therefore, established mobile phone elements enhancing mobile money services, in Homa Bay Region. A sample size of 48 participants for semi-structured interviews, focus group discussion and participant observation was used. The data for the study was both primary and secondary. Interview was the main tool for primary data collection, supported by focus group discussion and participant observation, while secondary data was obtained from online journals, books and Daily Newspapers. Data was analyzed using thematic analysis. The study established that remittances had a positive influence on mobile phone money use, while lack of National Identification cards as well as lack of information by some users had a negative influence on mobile phone money use in the study area.
KEYWORDS
Mobile Phone Money, Mobile Phone Users, Homa Bay Region, Ndhiwa, Rangwe
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Odoyo Collins Otieno , Samuel Liyala , Benson Charles Odongo , Silvance Abeka , "Elements Enhancing the Use of Mobile Phone Money Services: A Case of Homa Bay Region, Kenya," World Journal of Computer Application and Technology(CEASE PUBLICATION), Vol. 4, No. 4, pp. 39 - 45, 2016. DOI: 10.13189/wjcat.2016.040401.
(b). APA Format:
Odoyo Collins Otieno , Samuel Liyala , Benson Charles Odongo , Silvance Abeka (2016). Elements Enhancing the Use of Mobile Phone Money Services: A Case of Homa Bay Region, Kenya. World Journal of Computer Application and Technology(CEASE PUBLICATION), 4(4), 39 - 45. DOI: 10.13189/wjcat.2016.040401.