Journals Information
Sociology and Anthropology Vol. 5(3), pp. 195 - 203
DOI: 10.13189/sa.2017.050303
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Making Sense of Life, Global Activism in the Cyberspace
Aide Esu *
Department of Social Sciences and Institutions, University of Cagliari, Italy
ABSTRACT
Several recent works have examined the relationship between social media and social movements in the latest cycle of protest. The article examines how media activism provides a cross-fertilising communication process by shaping a cosmopolitan imagination. First the article proposes the cases of Adbuster and Avaaz, as two examples of media activism, equally engaged in changing the state of the world. The similarities and the differences between the two case studies are highlighted in order to understand how a cosmopolitan imagination, as a new challenge to the global information society, is constructed. Second, I will explore how action shapes an online community, bypassing state borders and takes on a form that shares visions, actions and strategies and develops a new common language, representing a balance between two sets of tensions: the politics of universalism versus the acknowledgement of difference and the responsibility for action.
KEYWORDS
Media Activism, Cosmopolitan Imagination, Virtual Communities, Avaaz, Adbuster
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Aide Esu , "Making Sense of Life, Global Activism in the Cyberspace," Sociology and Anthropology, Vol. 5, No. 3, pp. 195 - 203, 2017. DOI: 10.13189/sa.2017.050303.
(b). APA Format:
Aide Esu (2017). Making Sense of Life, Global Activism in the Cyberspace. Sociology and Anthropology, 5(3), 195 - 203. DOI: 10.13189/sa.2017.050303.