Journals Information
Universal Journal of Management Vol. 5(3), pp. 110 - 123
DOI: 10.13189/ujm.2017.050302
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Management Strategy for China's Internet Media Industry
Xiao Zhou *
Journalism School, Fudan University, China
ABSTRACT
Introduce: 2015 became a significant landmark for new media industry development globally, especially in China. Tencent has become the China's largest media platform, just as that Facebook has become the first big user entry of American news media. We need change our way to think about and use those social media platform. First of all, we need understand the evolution of our economy system brought by new media. Methodology: This article uses the SCP (structure - conduct - performance) model to analyze the cross overlap areas between China's top 100 internet enterprises and China's capital markets. And author creates a 4脳4 matrix tool with 16 interactive communication modes to analyze the changing path of user preference on digital social platform from C2C to S2S mode as its internal logic. Results: This article finds two important changes of China's new media industry and proposes some systematic, reasonable and feasible management strategy: First is the comprehensive platform developing tendency. Second is the growing expanding investment merger accelerates the cross-shareholdings and strategic cooperation between platform type enterprises, and help the small micro content enterprises creating a large "long tail"; Those two changes indicates that highly commercialized Chinese Internet media industry is speeding its monopoly scale, which reflects that the worldwide digital network lacks proper grass-roots management framework and multi-win interest coordination mechanism. So the most important management strategy for China's internet media industry is to build a globalized coordinating system that based on both self-control and regulations. In order to sustainably benefit individuals, countries, and business, and form a community of interests between them, we need to change the present situation of privacy protection, where individuals, countries, and enterprises stand against each other, comprehensively protect privacy, and maintain internet security use with the faith of "serve under the people" as its top priority.
KEYWORDS
Comprehensive, Social Platform, Media Industry, China
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Xiao Zhou , "Management Strategy for China's Internet Media Industry," Universal Journal of Management, Vol. 5, No. 3, pp. 110 - 123, 2017. DOI: 10.13189/ujm.2017.050302.
(b). APA Format:
Xiao Zhou (2017). Management Strategy for China's Internet Media Industry. Universal Journal of Management, 5(3), 110 - 123. DOI: 10.13189/ujm.2017.050302.