Journals Information
Sociology and Anthropology Vol. 5(7), pp. 556 - 561
DOI: 10.13189/sa.2017.050706
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Managing Masquerade Festivals for Tourism and Economic Gains: A Study of Mmanwu Festival in Anambra State
Clifford Nwanna *
Department of Fine and Applied Arts, Faculty of Environmental Sciences, Nnamdi Azikiwe University, Nigeria
ABSTRACT
Nigeria has a lot of natural and man-made tourism potentials, which include: architectural edifices, Traditional/Contemporary drama, water falls, masquerade festivals among many others. These tourism potentials, if properly harnessed and sustained could be marketed for tourism and huge economic gains. Masquerade festivals in particular, appear to be one of the most neglected tourism events in Nigeria. The emergence and fast growing pace of the home movie industry in Nigeria, popularly known as Nollywood and the lackluster attitude of government, researchers and students toward traditional theatre are gradually forcing masquerade and the entire traditional theatre into extinction. This study is thus a conscious effort aimed at digging up the hidden treasures of traditional theatre in Nigeria and presenting its aesthetic and economic potentials to the global theatre landscape. A descriptive and qualitative research approach was employed in the study. It is hoped that this study will lead to a revival of interest in traditional masquerade festivals in Nigeria and reawaken a consciousness toward this direction.
KEYWORDS
Nollywood, Tourism, Traditional, Contemporary, Drama, Masquerade
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Clifford Nwanna , "Managing Masquerade Festivals for Tourism and Economic Gains: A Study of Mmanwu Festival in Anambra State," Sociology and Anthropology, Vol. 5, No. 7, pp. 556 - 561, 2017. DOI: 10.13189/sa.2017.050706.
(b). APA Format:
Clifford Nwanna (2017). Managing Masquerade Festivals for Tourism and Economic Gains: A Study of Mmanwu Festival in Anambra State. Sociology and Anthropology, 5(7), 556 - 561. DOI: 10.13189/sa.2017.050706.