Journals Information
Universal Journal of Educational Research Vol. 7(2), pp. 480 - 489
DOI: 10.13189/ujer.2019.070221
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Relationship between Pre-service Teachers' University Image Perceptions and Student Loyalty: A Structural Equation Model
Gamze Kasalak 1,*, Mehmet 脰zcan 2, Miray Da臒yar 1
1 Faculty of Education, Akdeniz University, Turkey
2 Faculty of Education, Hac谋 Bekta艧 Veli Nev艧ehir University, Turkey
ABSTRACT
The purpose of this study is to determine the level of relation between pre-service teachers' university image perception and student loyalty. This research is designed as correlational survey model. University image scale and student loyalty scale are used in this study. Study group consists of 419 pre-service teachers studying at a state university in Turkey who were determined by simple random sampling method. The relations between student loyalty and university image are examined by Pearson correlation coefficients. Structural equation model is constituted to determine whether pre-service teachers' university image perceptions predict university loyalty. According to the descriptive analysis result, pre-service teachers' university image perception related to their universities is at highest level towards quality image and at lowest level towards pleasure image. Besides, among pre-service teachers' student loyalty levels, identification dimension has the highest level compared with self-commitment and determination dimensions. According to the correlation analysis among research variables, moderate level and positive relations are determined among university image perception and student loyalty variables. Path analysis results explain that university image significantly predicts organizational identification, determination and commitment dimensions of student loyalty: the most predicted dimension is commitment and the lowest predicted dimension is organizational identification.
KEYWORDS
University Image, Student Loyalty, Pre-service Teachers, Higher Education
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Gamze Kasalak , Mehmet 脰zcan , Miray Da臒yar , "Relationship between Pre-service Teachers' University Image Perceptions and Student Loyalty: A Structural Equation Model," Universal Journal of Educational Research, Vol. 7, No. 2, pp. 480 - 489, 2019. DOI: 10.13189/ujer.2019.070221.
(b). APA Format:
Gamze Kasalak , Mehmet 脰zcan , Miray Da臒yar (2019). Relationship between Pre-service Teachers' University Image Perceptions and Student Loyalty: A Structural Equation Model. Universal Journal of Educational Research, 7(2), 480 - 489. DOI: 10.13189/ujer.2019.070221.