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Universal Journal of Communications and Network(CEASE PUBLICATION) Vol. 1(1), pp. 1 - 8
DOI: 10.13189/ujcn.2013.010101
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Internet Marketing of Universities: Opportunities and Challenges of Using So褋ial Networks

Liubov Ryashko^1,*, Jan Chrom媒^2
1 The Institute of Hospitality Management in Prague 8, Prague, 181 00, Czech Republic
² Faculty of Education, University of Hradec Kralove, Hradec Kralove, 500 03, Czech Republic

ABSTRACT

Increasing competition in the higher education in the global crisis produces new challenges to universities. An adequate response to these challenges depends primarily on the competent management of a university, an important task of which is to develop a promising marketing strategy. Currently, in addition to traditional ways of promoting educational services, social networks as a new channel of communication with existing and potential clients are starting to play an increasingly important role. The purpose of this paper is to analyze the options and challenges of social networking in the marketing policy of an educational sphere.

KEYWORDS
Social Networks, University, Marketing

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Liubov Ryashko , Jan Chrom媒 , "Internet Marketing of Universities: Opportunities and Challenges of Using So褋ial Networks," Universal Journal of Communications and Network(CEASE PUBLICATION), Vol. 1, No. 1, pp. 1 - 8, 2013. DOI: 10.13189/ujcn.2013.010101.

(b). APA Format:
Liubov Ryashko , Jan Chrom媒 (2013). Internet Marketing of Universities: Opportunities and Challenges of Using So褋ial Networks. Universal Journal of Communications and Network(CEASE PUBLICATION), 1(1), 1 - 8. DOI: 10.13189/ujcn.2013.010101.